Seventy percent of customers are more loyal to businesses that offer support in their native language, according to Retail TouchPoints. Not better products, not lower prices. Just the simple ability to communicate comfortably and be understood.
If you’re leading a company that offers essential services, you already know how important customer retention is. Losing a customer over a language barrier isn’t just frustrating — it’s expensive. Every unanswered question or miscommunication is an opportunity for your competitor to step in and do better.
Bilingual customer service means the difference between a one-time buyer and a lifelong customer. The companies that get this right are securing a lasting competitive edge.
The Hidden Costs of English-Only Support in a Multicultural World
Picture a customer calling your support line, flustered and confused, unable to explain their issue because no one speaks their language. Now imagine them hanging up and dialing your competitor instead.
That’s the reality businesses face when they stick to English-only support in today’s diverse world. The Hispanic population in the U.S. alone is over 62 million and growing fast, according to census.gov — nearly 19% of the country — yet many companies still assume one language fits all.
When non-English speakers hit a wall, frustration takes over. A shopper might abandon their cart if live chat can’t help in Spanish. A policyholder could switch providers after struggling to file a claim.
Bilingual services keep customers from walking away.
Bilingual communication in business flips this script. Offering support in a customer’s native tongue builds trust and keeps them loyal.
Ignore this, and you’re handing market share to competitors who get it. Can you afford that kind of leak?
Bilingual Customer Service: Your Secret Weapon for Loyalty and Growth
Bilingual customer service is a powerful tool to pull ahead of the pack. Picture a customer reaching out with a problem, maybe a billing error or a product question.
An agent picks up in their native language, sorts it out quickly, and leaves them smiling. That’s not just a fix; it’s a loyalty win you can build on.
The bilingual customer support benefits are too big to overlook. Survey Sensum tells us that 68% of consumers would jump to a competitor if you don’t speak their language. That’s most of your customers ready to walk out the door unless you step up.
Bilingual staff for customer service make the difference here. In Healthcare, they’re the calm voice helping a patient book an appointment. In Insurance, they turn a stressful claim into a smooth process.
These business advantages bilingual service offers can catch your competitors napping. While they’re stuck in English-only mode, you’re winning over loyal customers who keep coming back for more.
Bilingual customer service is your edge. Want to turn this into real growth? The opportunity’s right in front of you.
Nearshore Bilingual Support: Quality Meets Cost Savings
Let’s talk about a practical solution for leaders watching the bottom line without skimping on quality — nearshore bilingual support. Centris brings this to the table with two nearshore locations, delivering up to 45% savings compared to U.S.-based call centers.
That’s a serious amount of money, and here’s the best part: you don’t sacrifice a thing on the quality front.
Outsourcing bilingual support to a nearshore partner like Centris gives you operational flexibility that’s tough to beat. Instead of juggling language training or staffing headaches in-house, you hand it off to experts and free up your team to focus on growth:
- New markets
- Better products
- Key services that drive your business forward
Bilingual communication in business becomes a breeze with a partner who gets it. With over 30 years of experience, Centris has this down to a science, seamlessly connecting your customers to agents who speak their language.
The business advantages bilingual service offers here are clear: cost efficiency meets top-notch support, all tailored to your needs.
Ready to see how this could work for you? The numbers speak for themselves.
Real Wins: How Bilingual Support Transforms Industries
Want proof bilingual support delivers? Let’s dig into some real-world wins from Centris’ playbook. Take an auto insurance company that slashed customer service costs by 50% while actually improving the customer experience.
Bilingual staff for customer service stepped in, handling claims in English and Spanish with ease, turning a cost center into a competitive strength.
Then there’s a healthcare firm that tapped into the Hispanic market thanks to Centris. With agents who could connect in patients’ native languages, they didn’t just meet a need — they expanded their reach.
The bilingual customer support benefits here? Happier patients and a bigger footprint, all from better communication.
Retail’s another story. Ecommerce companies lean on bilingual agents for chat support, keeping shoppers engaged across languages — no abandoned carts here. In Telecom, tech support calls that could’ve been a mess get resolved fast when bilingual staff for customer service take the line.
Bilingual customer support benefits aren’t hypothetical — they solve pain points and drive results. From cost cuts to market gains, this is how you stay ahead.
Why Your Competitors Are Already Moving (and You Should Too)
While you’re weighing your options, your competitors aren’t sitting still. Businesses are doubling down on bilingual customer service because they’ve seen the writing on the wall.
The U.S. Hispanic buying power hit $2.5 trillion in 2022, per Selig Center estimates, and it’s climbing. Companies ignoring this are losing ground daily.
Rivals are staffing up with bilingual agents or partnering with experts like Centris to handle calls, chats, and more. They’re not doing it to be nice — they’re chasing the business advantages bilingual service bring:
- Higher retention
- Better brand love
- A chunk of that growing $2.5 trillion pie
You don’t have to start from scratch to catch up. A partner with 30 years of experience can flip the switch fast.
Step Up or Get Left Behind
The clock’s ticking for business leaders in 2025. Ignore the importance of bilingual customer service, and you’re handing customers to rivals who’ve already adapted.
Centris makes this a no-brainer. With over 30 years of experience and two nearshore locations, we deliver top-tier bilingual support at up to 45% savings.
Your competitors are moving; the question is, will you? Partnering with us means turning a necessity into your advantage, fast and affordable.
Don’t let 2025 pass you by — reach out today and let’s build your edge together.
