One of the fastest-growing segments of the U.S. population is the Hispanic population. Out of all ethnic groups, the Hispanic population has grown more steadily than any other in recent decades. Because of the significant growth in this ethnic group, advertisers have taken notice and have built marketing campaigns that specifically target this audience.
In this white paper, we focus on:
- Growth of the Hispanic Market
- Purchasing Power of Hispanics
- Lifestyle Habits of Hispanics
- Why Marketing to Hispanics in their language matters
