You can’t manage what you can’t measure, which is why service level agreements (SLAs) are so vital inoutsourcing relationships. Creating SLAs that help the bottom line requires focusing on business outcomes, adapting SLAs as business needs change, and making them as specific and quantitative as possible.

There have been quite a few major events that have impacted direct response advertising in 2012. Domestic and overseas markets struggling with natural and economic disasters have certainly caused a reduction in discretionary consumer spending. Big sporting events such as the Euro Cup and the Olympics allowed for record ad sales. According to Nielsen, 219.4 […]

Will the economy improve or stagnate this year? What will the election mean for business and customers? How will future events unfold and affect your business? Regardless what happens, you need to run your business, keep customers happy and generate a measured return on numbers in 2012. With the beginning of a new year, we […]